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Choosing the right business school
The first step in your
future career is choosing the right business school. How do you choose?
It is certainly not easy. Reputation, success of alumni, and location
are all factors which must be taken into account. But the real question
which you need to answer is, "What should a business education give
me?". "How well will the business education prepare me for a successful
career?"
Official recognition of the school you choose will also be important.
Business School Lausanne is the only business school in Europe to have
its BBA and MBA programmes accredited by the Association of Collegiate
Business Schools and Programs (ACBSP) in the USA. BSL is also a member
of FEDE (Fédération Européenne Des Ecoles)
In the end, the only way to choose a place to study is by getting to
know the school first hand. At BSL we actively encourage this. Not only
to visit the school, but to take part in the programme and talk to the
current students. This will give you the real feel of what business
learning should be.
Success in business can never be guaranteed, but with a solid foundation
as a start, a whole range of exciting opportunities can be opened up to
you. The BSL programmes will equip you for the big, wonderful, but tough
world outside the classroom.
The BSL Approach
Business success comes not from what you know, but from knowing how to
use it.
The BSL approach to business education can be summarised in three words,
pragmatic, practical, realistic. In business you have to do things, you
cannot just theorise. There are many examples of businesses which have
spent a great deal of time putting together extensive, detailed plans
and failed. Why? Because the plans were largely theoretical and never
really put into action.
Our objective is to equip BSL graduates to be the people who will be
formulating AND executing the plans - the business leaders of tomorrow.
From the very beginning they are able to show that they can make an
immediate, and significant contribution to business success.
They leave BSL with an
approach to doing business - set of tools. A set of tools, which they
can use to shape the business world around them. A set of tools, which
can be adapted to the dynamic environment they will find themselves in.
A set of tools, which will not become outdated in a few years.
How can this be
achieved?
The people who teach at BSL not only have high academic qualification,
they are all current, successful business practitioners "What we did in
a situation like this" is a phrase often heard inBSL.
But it is not just a question of injecting a sense of reality into the
learning. These business practitioners also demonstrate the high
enthusiasm which comes from being involved. And, they have the skill to
communicate this to the students.
Learning by
participation
We do not automatically
and easily remember everything we hear. In fact, within a few hours most
of what we intently listened to is forgotten.
In all BSL classes, active student participation is demanded. This
doesn’t mean just answering questions posed by the professor, but also
contributing to the learning process by voicing ideas and opinions.
For some people, especially those used to a passive learning environment
or from a culture which demands silent respect in the classroom, this is
not a natural process, and they are, at first, reluctant to say
anything. Personality also plays a role, and some people can be
difficult to stop talking once they have started. It is part of the job
of our faculty to encourage the shy and teach the extroverts to use
their words more economically if they want others to follow what they
are saying.
The first step in making a contribution to a discussion is learning how
to formulate ideas so that they can be easily understood. Statements
will be challenged by faculty and other students. Attack and defence of
ideas are important tools for a successful career in business.
We feel so strongly about this aspect of business learning that
participation is built into our grading system. Each student in every
course is judged on both how much they said, and how valuable their
contribution was to the discussion. Being assessed on your abilities to
participate is part of business life, pass/fail examinations are not.
Multicultural
Advantages
Looking at business
problems through different eyes
The decisions faced by business people today involve many complex and
uncertain factors. Complex because they require a large number of
independent and interdependent aspects to be considered simultaneously.
Uncertain because business today is in a permanent state of change and
everyone is trying to predict what will happen in the future.
A business school has an obligation to equip its graduates with the
abilities to not only survive in this environment, but also to make
decisions which will have a chance to lead to business success.
There are always a number of different ways to solve a problem. We have
to teach people that, in business, there is rarely one perfect solution
- so it is no good searching for it! Being prepared to take different
approaches, and combine and adapt the best parts of other solutions are
characteristics of successful business people. One of the best ways to
learn how to do this is by studying in a multicultural environment.
BSL students come from literally the four corners of the world -
currently 30 different
nationalities are represented in the school. They bring with them
centuries of cultural heritage which affects the way they view problems,
and therefore the solutions they propose. Combined with BSL’s
learning-by-participation method this means you will be exposed to a
wide variety of problem solving approaches. Only by taking different
approaches will you be able to find those creative and innovative
solutions so necessary in today’s business.
Studying in
Lausanne
Business School Lausanne
is located in Switzerland, an ideal place to begin the learning
experience which will lead to business success.
The banking and commercial infrastructure of Switzerland is known and
respected throughout the world. Many companies have chosen the country
as the site for their headquarters, and these companies are always
looking for dynamic, young people to join their international teams.
Switzerland’s reputation for stability and tolerance comes not only from
the fact that it is the centre for world organisations such as WHO,
UNHCR, ILO, but from the attitude of the Swiss people. This creates an
environment in which everyone can feel safe; allowing you to get on
without your studies with having to worry about strikes, civil unrest,
or discrimination.
Its location in the centre of Europe has given Switzerland a unique
cultural heritage. Which
other country has four official languages and all the special
characteristics which come with them? From the sound of cow bells in the
mountains to rock concerts in Geneva, you’ll find it all here.
Lausanne is 35 minutes from Geneva and its international airport. Across
the largest Alpine lake, Lake Leman, there are spectacular views of the
mountains, and some of the best skiing in Europe in less than one hour
away. As might be expected in a city which is home to the International
Olympic Committee, Lausanne has extensive local sporting and
recreational facilities. You will certainly find plenty to do - if you
have time during your studies!
Employers
The job market for new
graduates is as competitive as business itself. In this situation you
are the product, and you must be able to differentiate yourself from the
rest if you are to sell yourself. The programmes at BSL will give you
the advantage you need.
A career starts with an interview. Prospective employers are interested
in the transitional bridge between education and practice being as short
as possible. They are looking for people who will quickly be able to
make a profitable contribution to business success. The BSL pragmatic
approach in the classroom equips graduates to talk real business during
the interview. They can show that they understand the opportunities and
constraints of today’s business environment.
Some of the top companies in the world have already found out that BSL
graduates perform well on challenging assignments. They quickly fit into
and make contributions to project teams. And they are not afraid to
present creative and innovative ideas in an easy to understand manner.
| ABB |
Compuware |
Lombard, Odier & Cie |
Sheraton Corporation |
| Alcoa |
Credit Suisse |
Mercedes |
Singapore Airlines |
Arthur Andersen
|
Du Pont de Nemours |
Merril Lynch |
Swissair |
| AT & T |
Elf-Aquitaine |
Nestlé |
Swisscom |
| Atag |
Ferrari |
Philip Morris |
Tetrapak |
| Ernst & Young |
Hewlett Packard |
PricewaterhouseCoopers |
UBS |
| Bloomberg & Partners |
ILO |
R J Reynolds |
UNCTAD |
| Business Objectives |
Julias Bär |
Roland Berger & Partners |
Villeroy & Boch |
| Citibank |
L’Oreal |
Schindler Elevator |
Warburg Dillon Read |
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