OBJECTIVE
Our objective at the University Center "César Ritz" is the development of students who can excel in a rapidly changing world. As the hospitality and tourism industry develops higher standards of professionalism, our graduates will stand out and satisfy the demand for qualified managers in international corporations.
POSTGRADUATE STUDIES
The hotel and tourism industries offer trained management candidates opportunities for career advancement and success in many different countries. For those students who already hold a degree from a recognized college or university, the University Center "César Ritz" offers two distinct postgraduate options:
 MASTER OF
INTERNATIONAL BUSINESS IN HOTEL AND TOURISM MANAGEMENT (MIB)
The Master of Business Administration degree in Hotel and Tourism Management is designed for university graduates from any discipline seeking to advance their careers in the international hospitality and tourism industries. It offers a balanced combination of professional and business management courses, progressing from a strong foundation in industry operations to more complex, strategic management perspectives.
The first three stages lead to an interim award, the Postgraduate Diploma in Hotel and Tourism Management. These three stages take a minimum of 8 months to complete, depending on the student’s previous academic history and capabilities. Graduates of the Postgraduate Diploma are eligible to progress to the final stage of the MIB program which requires students to work independently on preparation of a capstone industry project. A paid action learning placement of up to 6 months duration is a required component of the program to be completed in the Swiss hotel and restaurant industry, or in other countries. CAREER OPPORTUNITIES & PROSPECTS
Graduates of the Master of
International Business in Hotel and Tourism Management have a wide variety of resources available to assist them in their career planning. Visits to the school by human resources personnel of major international hotel chains, guest lecturers, the Alumni network, the online "César Ritz" Network Society and CareerNet give all students the opportunity to find challenging positions worldwide.
Our unique Educational Forum, held twice yearly in the USA brings together students of "César Ritz" Colleges with the international hospitality industry, and the best opportunities for a successful career.
Depending on previous experience, graduates from the MIB degree may typically begin their career in the hospitality industry in management training after having completed a period of familiarization with the establishment. Students could also expect to begin their careers in areas related to their industry project. Advancement to higher positions is based on drive, determination, ambition and skills. MIB holders with extensive experience typically occupy senior positions in all areas of hotel administration, sales and marketing, human resources management, financial administration and planning. ACTION LEARNING PLACEMENT
A paid industry placement is a required component of the program to provide an opportunity for students to apply their theoretical knowledge in workplace settings. This placement of up to 6 months duration allows students to adopt action learning principles in completion of their required industry project, which may be completed during the placement after the third term of study. To be eligible for an action learning placement in Switzerland, students must have completed 3 levels of elective language courses in German or French (or equivalent). ADMISSIONS CRITERIA
Applicants to this program must hold a Bachelor's degree or equivalent in any discipline from a recognized academic institution, or a postsecondary academic diploma and relevant work experience at a supervisory level, and have proven fluency in the English language (minimum 550 TOEFL or equivalent). The recommended age for enrolment is 22 years. As part of the admission process, candidates must submit a full curriculum vitae, and a 500-word essay on their personal career objectives. LOCATION
The University Center "César Ritz" provides all the facilities of a modern campus. It houses modern classrooms, an auditorium, a library, study rooms, computer laboratories, a training restaurant, a kitchen lab and a cafeteria. Students are given a lifetime e-mail address and access to the internet which also includes gateways to electronic databases for academic periodicals, magazines and research. The University Center is equipped with a wireless LAN which allows Internet and Network connection and students are required to have their own Laptop computer with the standard English software. The college will provide the network card to access the LAN. The city of Brig is located in the German part of the State of Valais and offers social, cultural, historical and educational facilities in a fairly small and concentrated area. The town is ideal for tourism on a local scale but is also a departure point for traveling to Milan, Paris, Geneva, Zürich, and to many other destinations in the heart of Europe. The immediate surroundings of Brig offer unequalled splendor and many opportunities to have fun and to practice outdoor sports. The student services department also coordinates social events as well as numerous activities such as snowboarding, biking, rafting, hiking, sightseeing, cookouts, etc. STUDENT ACCOMMODATION
The University Center provides accommodation for "César Ritz" students in a modern complex which is part of a hotel and shopping center. It is located in the city, within walking distance of the University Center "César Ritz". The rooms (2 students per room) include wireless LAN, private shower and toilet, TV with 50 programs, a private telephone for each student, an extra line for computer modem connection, and a refrigerator. The accommodation facilities also include a common dining area and kitchen as well as a study room.
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PAYMENT PROCEDURE
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| At registration: deposit for operating account SFr. 3’000
(health insurance, books, etc… must be restocked occasionally) | |
| Fees per term CHF. 13,900 (4 terms) |
COURSE CONTENT
STAGE 1: 11 weeks
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| Managing Hotel Operations | |
| International Tourism Management | |
| Managing for Financial Success | |
| Optional Elective |
STAGE 2: 11 weeks
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| Marketing International Services | |
| Revenue and Yield Management | |
| Food & Beverage Management | |
| Optional Elective |
STAGE 3: 24 weeks
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| Action Learning Placement |
STAGE 4: 11 weeks Faculty-supervised 8.000-word Industry Project. Tutorials with additional support on research, statistics and professional communication as needed.
Students graduate with the Master of Business Administration in Hotel and Tourism Management
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