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updated: 06-Apr-08

Writtle College is 50 km north-east of central London.

Writtle College - UK

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BA (Hons)
Marketing and Supply Chain Management

Cost:	£7,500 per year (3 terms) (non-EU students)
Duration:	3 year
Dates:	click here
English:	TOEFL: 196/220 for computer version IELTS: 5.5/6.0
Accommodation:	click here

Course Content

The course focuses on how to supply the customer with the right product at the right price, in the right place, at the right time. The first year is made up of study areas relating to the business environment, applying theory to relevant topical issues. The second and third years are made up of compulsory and optional subjects related to Marketing and Supply Chain Management. Students select some study units based on their interests, academic strengths and career aspirations

Special Features

	Emphasis on decision making and innovation
	Skills development with a strong vocational focus
	An appreciation of operational disciplines in general and specialist terms
	Industrial links with visits to organisations and case study work
	Focus on global supply chains
	Integration of technology across the syllabus

Career Prospects

Students completing the course can expect to gain employment as marketing co-ordinators, purchasing officers, sales & marketing assistants, import/export assistants, contract managers, promotions officers and managers on graduate training programmes.

AREA OF STUDY

Year 1
Compulsory Core Units

Year 2
Compulsory Core Units

Year 3

Role and Function of Management

Economics

Business Environment

Operations Management

Business Administration

Marketing and Consumer Behaviour

Research, Statistics and Decision Making for Marketing Application

Marketing

Legal Context

Product Development and Packaging

Information Systems

Applied Research

Advertising, Sales and Promotion

Options

Plus two options in business, leisure or sport/tourism subjects

Dissertation

Market Research

International Trade

Supply Chain Management

Options

Plus three options in business, leisure or sports/tourism subjects

BA (Hons) Marketing and Supply Chain Management

BA (Hons)
Marketing and Supply Chain Management