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Introduction
 The
major aim of the Business Studies programmes is to provide a sound and
relevant educational foundation for a range of professional careers in
industry, commerce, the service sector and self-employment. The
programmes offered at the Canterbury Campus develop an understanding of
both the national and global dimensions of business management.
These programmes provide students with the necessary tools for the
critical evaluation of contemporary business systems enabling them to
embark on a career in their chosen business field.
The programmes offer a contemporary and future orientated analysis of
the significant changes impacting on the global business environment.
Due to the flexible nature of the framework of courses, students are
able to select pathways appropriate to their developing interests as the
programmes progress. This will provide students with a personalised
framework for the critical evaluation of contemporary business systems.
The programmes also enable students to develop transferable skills
appropriate for postgraduate study and career development within the
business and management field. Students graduating from these programmes
have been granted a range of exemptions from the Chartered Institute of
Marketing.
There are five distinct pathways available to students taught wholly
within the Business School:
Business Studies with
Accounting
Business Studies with Advertising Management
Business Studies with Entrepreneurship
Business Studies with Human Resource Management
Business Studies with Marketing
Content and Structure
Year 1
Combined Honours students follow courses in:
Introduction to Financial Accounting
Managing Business Information
Foundation of Management
Single Honours students and those combining Business Studies with other
Business programmes also study:
Marketing Principals and Practice
Developments in Modern Marketing
Marketing Analysis
Year 2
All students study a core course in Management and Leadership and may
choose from a range of courses in:
e-Business
Advanced Financial Accounting
Project Management
Retail Marketing
Employment Law
Entrepreneurship
Year 3
All students follow a core course in Strategic Management and may choose
from a range of courses in:
Business Ethics
Corporate Financial Management
Individual Study
International Marketing
Service Management
Knowledge Management
Methods of Assessment
A wide variety of assessment
methods are employed to develop both academic and professional skills.
The overall emphasis within the programme is on coursework assessment.
This will involve the use of essays, reports, presentations, computer
based projects, and case studies.
Employment Opportunities
Successful graduates are equipped to enter a range of careers in business and marketing, including marketing management, market research, advertising and sales within the private, public and voluntary sectors.
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