|
Introduction
Human Resource Management can be studied in combination with either Business Studies or
Marketing. The major aim of the Business Studies programme is to provide a sound and relevant educational foundation for a range of professional careers in industry, commerce, the service sector and self-employment. The programme develops an understanding of both the national and global dimensions of business management.
The Marketing programme has been designed to produce graduates with an advanced understanding of the role of marketing in modern firms. It will also equip students with the appropriate knowledge to make a specialist contribution in the workplace.
In March 2001 a quality assessment visit by the Quality Assurance Agency assessed the College's Business and Management programmes as excellent.
Content and Structure
Year 1:
All students study the following courses:
- Managing People and Organisations
- Information Management
- Introduction to Marketing
- Market Analysis
Year 2:
Students taking Business Studies with Human Resource Management study Organisational Management plus Personnel Management and Development and have a choice of option courses:
- e-business
- Marketing Management and Planning
- Marketing Accounting Fundamentals
- Project Management
- Retail Marketing
Students taking Marketing with Human Resource Management study Buyer Behaviour and Personnel Management and Development and have a choice of option courses:
- e-business
- Marketing Accounting Fundamentals
- Retail Marketing
- Store Design and Layout
- Marketing Research
- Direct Marketing
Year 3:
Students taking Business Studies with Human Resource Management study Strategic Management and Human Resource Management and have a choice of option courses:
- Corporate Financial Management
- Business Ethics
- Individual Study
- International Marketing
- Service Management
Students taking Marketing with Human Resource Management study Marketing Planning and Strategy and Human Resource Management and have a choice of option courses:
- International Marketing
- Marketing Communication
- Individual Study
- Service Management
Methods of Assessment
A wide variety of assessment methods are employed to develop both academic and professional skills. The overall emphasis within the programme is on coursework assessment. This will involve the use of essays, reports, presentations, computer based projects, and case studies. |
HOME
