|
Introduction
Marketing plays a key role in creating and maintaining a competitive advantage for companies competing in the modern business environment. Increasing competition has led to a situation where the efficient production of goods and services is no longer sufficient to guarantee the survival and prosperity of any commercial organisation. An ability to anticipate customer demand, identify target markets and communicate effectively with them is essential if an organisation is to survive in today's turbulent market place.
Student
Profile:
The Marketing programme has been designed to produce graduates with an advanced understanding of the role of marketing in modern firms. It will also equip students with the appropriate skills and knowledge to make a specialist contribution in the workplace.
The programme also enables students to develop transferable skills (e.g. communication, IT, and team working skills) appropriate for career development and postgraduate study within the field of marketing.
The programme is recognised by the Chartered Institute of Marketing (CIM). A student chapter supported by the CIM together with an additional CIM award for successful students will be part of the programme from September 2003. This will further enhance employment opportunities. Exemptions may be obtained by holders of this degree for the professional examinations of the CIM. Further information is available from the Programme Director.
In March 2001 a quality assessment visit by the Quality Assurance Agency assessed the College's Business and Management programmes (of which this is one) as excellent.
There are four distinct pathways available to students taught wholly within the Business School:
Additionally, Marketing can be combined with a wide range of other subjects in the Joint/Combined Honours Scheme (please see here). Students looking to start preparatory work are advised to read a quality newspaper and listen to news and current affairs programmes on a regular basis. As a guide to textbooks, Principles of Marketing by Brassington and Pettitt is recommended.
Content and Structure
Year 1:
All students follow core courses in:
- Introduction to Marketing
- Market Analysis
Students studying Marketing with the pathways in Accounting; Human Resource Management; Retail Management; or Business also study:
- Managing People and Organisations
- Information Management
Year 2:
All students follow core courses in:
- Buyer Behaviour
Students studying Marketing with the pathways in Accounting; Human Resource Management; Retail Management; or Business also study either:
- Financial Accounting or
- Personnel Management & Development or
- Retail Operations & Management or
- Organisational Management
Students also have a choice of option courses:
- e-Business
- Retail Marketing
- Management Accounting Fundamentals
- Store Design & Layout
- Marketing Research
- Direct Marketing
Year 3:
The core course is:
- Marketing Planning and Strategy
Students studying Marketing with the pathways in Accounting; Human Resource Management; Retail Management; or Business also study either:
- Advanced Management Accounting and Decision Making or
- Human Resource Management or
- Strategy and International Retailing or
- Strategic Management
Students have a choice of option courses:
- International Marketing
- Marketing Communication
- Individual Study
- Service Management
Methods of Assessment
A wide variety of assessment methods are employed to develop both academic and professional skills. The overall emphasis within the programme is on coursework assessment. This will involve the use of essays, reports, presentations, computer based projects, and case studies.
Employment Opportunities
Successful graduates are equipped to enter a range of careers in business and marketing, including marketing management, advertising, marketing research, sales, and public relations in the private, public and voluntary sectors.
|
HOME
