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Introduction
The retail sector is a large, dynamic and expanding sector in the UK with numerous innovations: internet shopping, airport retailing, factory outlet villages and increasing international expansion. In recent years, retailers have become dominant partners in the distribution chain and are ranked highly in the established indices of British industry such as The Times 1000 and the FTSE 100. They are among the largest companies in Europe and the sector is a major employer in the UK employing 2 million people. The industry offers a variety of interesting and rewarding careers including 'front-line' careers such as store management and personnel as well 'behind the scenes' employment in buying, merchandising, marketing, market research, store location and supply chain management. More and more graduates are choosing careers in the sector.
The Retail Management programme has been designed to produce graduates with a sound understanding of modern retailing and the skills necessary for a career in retailing. The programme also enables students to develop transferable skills (e.g. communication, IT, and team working skills) appropriate for career development and further study.
In March 2001 a quality assessment visit by the Quality Assurance Agency assessed the College's Business and Management programmes as excellent.
Content and Structure
Year 1:
All students study the following courses:
- Managing People and Organisations
- Information Management
- Introduction to Marketing
- Market Analysis
Year 2:
Students taking Business Studies with Retail Management study Organisational Management plus Retail Operations and Management and there are a choice of option courses.
Students taking Marketing with Retail Management study Buyer Behaviour and Retail Operations and Management and have a choice of option courses.
The options available in Year 2 include:
- e-business
- Marketing Management and Planning
- Marketing Accounting Fundamentals
- Project Management
- Direct Marketing
- Store Design and Layout
- Marketing Research
- Buying and Merchandising
Year 3:
Students taking Business Studies with Retail Management study Strategic Management and Strategy and International Retailing and have a choice of option courses.
Students taking Marketing with Retail Management study Marketing Planning and Strategy and Strategy and International Retailing and have a choice of option courses. The options available in Year 3 are:
- International Marketing
- Marketing Communication
- Individual Study
- Service Management
- Corporate Financial Management
- Store Location
- Business Ethics
Methods of Assessment
A wide variety of assessment methods are employed to develop both academic and professional skills. The overall emphasis within the programme is on coursework assessment. This will involve the use of essays, reports, presentations, computer based projects, and case studies.
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