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MKT 675: Marketing Applications in E-Business (3)
Electronic Commerce is an essential component of corporate strategies
for firms in business-to-business and business-to-customer markets. This
course focuses on marketing applications in E-Business, with an emphasis
on developing operational E-Commerce sites in entrepreneurial
enterprises with widely available applications software. Prerequisite:
MKT 360 or consent of instructor.
MKT 685: Business Geographics for Managers (3)
Business geographics (BG) refers to the specialized application of
geographic information systems (GIS) concepts and tools to the analysis
of business problems. As these tools become integrated into corporate
information systems, managers in all fields must learn to apply them
effectively in business decision making. In this course, students will
develop these skills by learning the basic operations of GIS software
and by completing several business geographic projects using this
software and a variety of data sources. Prerequisites: MKT 667 or
consent of instructor.
MKT 663: Advanced Consumer Behavior (3)
This course provides an overall view of some of the basic perspectives
of consumer behavior, and the consumer decision process. Emphasis is
placed on the contributions made to the understanding of consumer
behavior from the behavior sciences of economics, sociology, psychology
and anthropology.
MKT 669: Seminar in Global Marketing (3)
This course covers the practice of marketing in the global economy. It
develops students' abilities to engage in global marketing strategic
planning, select appropriate entry strategies and develop responsive
marketing tactics. It also enhances students' skills in using
information technology resources, assessing world markets, analyzing
ethical issues and communicating orally and in writing. Prerequisite:
MKT 360 and graduate standing. May not be taken for credit by students
who have completed MKT 568.
MGT 652: Evolution of Management Thought (3)
The evolution of management theory in the United States with emphasis on
modern concepts of organization. Selected readings and study reports on
each of the major stages of development are required. Prerequisites: MGT
350 or equivalent, and graduate standing.
MGT 654: Seminar in Human Resources Management (3)
Theory, policy, and relevant research concerning the procurement,
development, maintenance, and utilization of human resources are
studied. Special attention is also given to labor-management relations,
with emphasis being placed upon the trilateral involvement of
management, unions and government in the development and implementation
of modern labor relations policy. Prerequisites: MGT 350 or equivalent,
and graduate standing.
MGT 655: Seminar in Organization Development (3)
A study of the concepts, literature and implementation strategies of
organizational development. Emphasis is placed on the effective
management of planned change, approaches to organizational change, the
evaluation of change efforts, and the role that organizational
development can play in international business. Prerequisites: MGT 350
or equivalent, and graduate standing.
MGT 657: Seminar in International Management (3)
An interdisciplinary course examining issues in international business
and management with a major focus on characteristics and challenges of
international management involving business theory and practice,
strategy and operations, human resource management and motivation,
ethics corporate social responsibility, workforce diversity, and
cross-cultural perspectives on all these. Prerequisites: MGT 350, MKT
360 and graduate standing.
FIN 621: Financial Models (3)
Applications of financial models on the microcomputer, leading to the
solution of financial problems. Emphasis is placed on (1) building and
using models developed in electronic worksheets, and (2) construction of
financial systems using database software. Prerequisite: FIN 330 or
equivalent.
FIN 632: Investment Management (3)
Study and analysis of financial investments. Emphasis is upon analysis
of common stock and bonds with lesser emphasis on derivative securities
and real estate as potential investments. Not available to students who
have taken FIN 533. Prerequisite: FIN 330 with a minimum grade of C.
FIN 633: Analytical Methods in Finance (3)
Practical analysis of financial problems in case-oriented format.
Financial models will be used to place the data in analytical form to
aid the analysis. Emphasis will be placed upon developing logical
approaches and methods for problem-solving. Prerequisite: FIN 330 with a
minimum grade of C, FIN 602 or consent of instructor.
FIN 634: Financial Markets and Institutions (3)
A global perspective of the operation and functions of financial
institutions and markets. Major subject areas include various financial
markets, financial institutions, regulations, ethics, and future trends.
Prerequisite: FIN 602 or equivalent.
FIN 650: Derivative Securities (3)
A study in the understanding of current derivative securities and the
markets in which they are traded; the design and testing of innovative
derivative securities. Prerequisite: FIN 330 or equivalent and MAT 220
or equivalent.
ACC 602: Tax Planning and Research (3)
The study of tax research methodology. Emphasis is placed on the sources
of tax law and their relationship to tax research. Administrative tax
procedures and principles of tax planning as related to tax research are
explored and evaluated. Prerequisite: ACC 302 or equivalent.
ACC 606: Auditing Theory and Practice (3)
Emphasizes a critical examination of pronouncements issued by the AICPA.
Topics include ethics, auditing procedures, EDP systems, statistical
sampling, reporting, and special engagements. Prerequisite: ACC 506 or
equivalent.
ACC 608: Accounting Information Systems (3)
A study of the accounting system as a collector and processor of data.
The concepts underlying the design and use of an effective accounting
information system are stressed. Emphasis is placed upon practical
applications of the concepts. Prerequisite: ACC 308 or equivalent.
ACC 609: Financial Accounting Theory (3)
A conceptual study of the history, concepts, measurement and structure
of accounting theory. Asset valuation, income theory, classification of
accounts, financial reporting and contemporary developments are
emphasized. Prerequisite: ACC 301 and consent of instructor.
CIS 646: A Managers Guide to Database (3)
This course places the database environment in an organizational
context. Information is an increasingly valuable corporate resource.
Allocation of resources is a primary managerial responsibility. This
course provides managers with the background necessary for making
decisions regarding the information resource. Topics include information
resource planning, managing implementation in the database environment,
human factor in the database environment, and software and hardware
selection. Prerequisite: BPA 355 or departmental approval.
CIS 647: Systems Analysis and Design for End User/Manager (3)
This course presents an overview of information systems (IS) and the
systems development life cycle for the systems analyst. The course will
focus on tools and techniques that the end user, analyst and/or
programmer can use to document IS. Classical and structured tools for
describing data flow, data structure, process flow, file design, input
and output designs, and program specifications will be applied to
documenting systems. The course will also survey other important topics
for the systems analyst such as data gathering and reporting, project
management, cost/benefit analysis, and computer-aided system engineering
(CASE) technologies. Prerequisite: BPA 355.
ECO 630: Macroeconomic Theory (3)
The study of aggregate business conditions and economic theory, covering
topics such as inflation, unemployment, monetary policy, and fiscal
policy. Prerequisite: ECO 330 or consent of instructor.
ECO 631: Microeconomic Theory (3)
An advanced treatment of price theory, emphasizing the use of
differential calculus and linear algebra to formally model the
decision-making of individual economic agents. Prerequisite: ECO 331 or
consent of instructor.
ECO 660: International Business and Finance (3)
International payments, international economic theory, contemporary
economic nationalism, international investment and currency problems and
the commercial policies of major countries. Prerequisite: ECO 230 and
231 or consent of instructor.
ECO 680: Quantitative Methods of Economics and Business (3)
A rigorous presentation of the fundamental quantitative methods most
frequently encountered in the graduate study of economics and business.
Topics covered include matrix algebra, partial differentiation,
constrained and unconstrained optimization and comparative statistics.
Prerequisites: ECO 230, ECO 231 and MAT 220 or consent of instructor.
POL 660: Research Methods in Public Affairs (3)
Examines the process of research in public affairs with an emphasis on
quantitative methods and techniques. Required of all MPA students.
Prerequisites: POL 360 or its equivalent or consent of instructor.
POL 670: Seminar in Public Administration (3)
A graduate-level introduction to the study of public administration.
Emphasis is placed on the development of the discipline as a field of
inquiry. Required of all MPA students.
POL 671: Public Policy Analysis (3)
Problems and methods in perception of public problems, determination of
goals, generation and evaluation of alternatives, policy choice.
Planning and program budgeting, political and analytical methods of
policy making compared. Required of all MPA students.
TSM 602: Telecommunications Systems Laboratory (3)
Course is designed to give hands-on experience with the hardware used to
move voice, data, and video traffic. Data network experiments include:
hooking up and making operational a small LAN, interconnection these
LANs via bridges or routers, and attaching voice and video modules to
the LANs. Telephony network experiments include: installing small PBXs
and interconnecting them to the campus phone system, and interconnecting
the lab PBXs with cross point switches and fiber. Video experiments
include: interconnection and making operational a small 2 camera studio,
digitizing and transferring the video over the laboratory
telecommunications system. Laboratory includes practical operating
aspects and standards of distance transmission devices, switching
equipment media for transmitting data, voice, and video signals.
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