Prerequisites/Recommended Background

Advanced English

Courses

Note: class weeks are provided to give you an estimate of your program schedule. Your program may follow a different schedule from that listed here.

Introduction to Internet Business and Technology (weeks 1-5) explores the strategic, technological, and economic dynamics of electronic commerce. You survey the cutting-edge strategic tools designed to use emerging opportunities in networked environments, and you review unfolding technological platforms supporting e-commerce. Upon completing the course you will be able to

 

	understand ways in which an organization can respond to competitive change
	effectively price goods and services via networked delivery
	manage transitions between strategically flexible business models

E-Commerce Marketing (weeks 1-6) uses lectures, guest speakers, and assigned readings to introduce you to e-marketing and its impact on your overall marketing strategy. You learn what it takes to market and promote a successful e-commerce solution, including the entrepreneurial process and the evaluation, development, and creation of a successful marketing plan. By the end of this course, you will be able to

	integrate e-commerce with traditional marketing techniques
	develop unique content that reinforces your company's branding strategy
	implement online promotional strategies to increase acquisition of customers

Legal Aspects of E-Commerce (weeks 4-8) is an introduction to the laws of electronic commerce and "cyberspace." You learn about the technological structure of the Internet and how it affects Internet security. The course explores jurisdiction issues, dispute resolution for e-commerce transactions, and laws related to contracting and e-contracting. You also explore intellectual property issues relevant to Internet commerce, Internet patents and domain name issues, the law of linking, and privacy issues. By the end of the course, you will

	understand the structure, technology, and security aspects of the Internet
	acquire the skills necessary to establish secure, binding contracts over the Internet
	be familiar with issues related to freedom of speech, privacy, consumer protection, and business methods patenting

Internet Business Technologies (weeks 6-11) is designed to help potential e-commerce network managers and professionals visualize and experience the process of designing and developing an e-commerce network. You explore a full range of Internet business strategies and associated technologies for e-commerce network design, integration, and deployment. You also gain a working knowledge of how to effectively use the Internet networking infrastructure for e-business networks. Upon completing this course, you will

	be familiar with the concepts and vocabulary of Internet business and technology
	use the Internet to research current state-of-the-art business and technology trends
	have a complete listing of links and resources for keeping abreast of changes in the field

Internet Business System Design, Integration, and Deployment (weeks 8-11) builds on the basic concepts you learned in Internet Business and Technologies. Through lectures, case studies, demonstrations, group projects, interactive lectures, and an analysis of Web sites and methodologies, you explore a full range of e-business systems designs, technologies, and examples. As a potential e-business manager, you gain insight into the process of designing, developing, and using Internet solutions. Special emphasis is placed on solving real-world problems using practical business tools and processes. By the end of this course, you will be able to

	participate in e-business systems design and integration initiatives of various kinds
	co-manage an e-business integration project
	understand current industry trends and analyze announcements of new technological developments and their implications

Business Engineering for Internet Business Applications (weeks 9-14) is designed to introduce you to the justification, concepts, models, and processes used by organizations to develop e-commerce applications from an object technology perspective. The instructor emphasizes the translation of strategic business objectives into information systems architecture. In addition, you are exposed to a convergent engineering process used to integrate various models into a common architectural framework. By the end of this course, you will be familiar with

	the value of integrating different models at the design phase of a project
	object technology and its use in creating more robust, scalable, and adaptable information
	the process used to design a business model using the principles of convergent engineering

Crafting the Internet Business Model (weeks 10-14) is designed to assist you in analyzing business models appropriate to Internet-based commerce. You explore e-business strategy implementation, building on the basic concepts taught in Introduction to Internet Business and Technology. PowerPoint, videos, case analysis, journal articles, and technical materials help you visualize and experience the process of designing and developing an e-business company. By the end of the course, you will be able to:

	create an integrated e-business strategy
	screen e-venture opportunities
	create a successful e-business plan