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Benefits
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Develop
specific skills in the areas of international marketing,
management, finance and business negotiations. |
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Learn the
strategies, policies and norms necessary to conduct
international business. |
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Examine the
knowledge base needed in international management;
marketing; finance; cross-cultural communications and
leadership styles; and import/export. |
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Understand
specific business strategies for conducting business in
designated international markets. |
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Curriculum
A certificate is awarded upon completion of the following six required
courses in an accelerated format (one quarter long) and the Professional
Communication Seminar with a grade of "C" or better in each
course.
After you complete your
certificate, you can also enroll in the Global Operations Management
internship to gain practical, hands-on experience in the field for an
additional fee.
Expanding
Internationally: Structuring for Global Business
Understand how to increase business internationally and remain
competitive in the changing world markets. Explore the different types
of international business structures, learn how to market products and
services overseas and gain firsthand knowledge about the tax and legal
implications in dealing in either import or export transactions.
International
Finance
Today's international business environment demands that all companies
understand international financial matters and their impact on
day-to-day business decisions. Learn how to work with foreign
currencies, finance sales in foreign markets, use letters of credit and
interface with import/export banks.
Import/Export:
International Logistics and Supply Chain Management
Import and export activities far outpace domestic market growth.
Explore the issues impacting the entry into an established market,
financing, tariffs, customs, documentation, and distribution methods.
Gain an understanding of the GATT and NAFTA terms and conditions, and
the legal issues associated with global trade.
Global
Marketing in the Electronic Business Environment
To stay competitive and capture global market share, businesses must keep
pace with technological advancements and with global links and
communications. They must continually re-examine e-business marketing
strategies to best meet ongoing political and economic changes, trade
alliances, and evolving social issues. This course focuses on
international marketing and how to use practical, web-based shortcuts for
addressing market opportunities. You'll use online market research to
develop an international product, pricing, placement and promotional
strategy. Topics also include how customer perceptions and cultural
environments determine needs and how to satisfy those needs with B2B and
B2C business.
 International Business Negotiations
Success in the areas of international business, marketing, and human
resources depends on the skill of creating win-win solutions. Gain the
knowledge and skills to plan, work, and negotiate successfully in the
global marketplace. Learn about cultural differences as they affect doing
business globally, the importance of hospitality and protocol, concepts of
win-win and win-lose, and the characteristics of a good cross-cultural
negotiator.
International Business Planning for Your Product or Service:
A Capstone Course
Review aspects previously covered in the program and apply them in
developing an actionable international business plan. Working in teams,
you will select markets and products, research and analyze relevant
information, develop an international marketing strategy, and specify
financial requirements along with expected return on investment (ROI). The
outcome will be a formal business plan and a
presentation of that plan to
an "Executive Officer."
Internship
As an optional last course for an additional fee of $1,350, you have the
opportunity to apply academic theory and gain practical experience in a
variety of international business job functions. A research project
provides additional training. Included in the internship is the
Interviewing Skills and Resume Development Workshop.
Prerequisite:
Completion of the requirements for the Global Operations Management
Certificate.
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The continued growth in international trade and the growing
opportunities for boosting sales, increasing market share and ROI,
finding raw materials, and lowering costs in international markets
have greatly impacted businesses and how they operate. To compete in
the global marketplace, professionals must learn the strategies,
policies, norms and technology necessary to conduct international
business, develop an overseas customer base and ultimately manage
the international business operations. To be successful, business
professionals must understand and develop the knowledge and skills
necessary to manage the starting, or expansion of international
operations.
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