|
| |
|
updated:
11-Mar-08
|

|
|
 |
Accelerated Certificate in Comparative Marketing
|
|
Cost: |
$5,000 |
|
Student Service Fee: |
$175 |
|
Student Photo ID Card: |
$15 |
|
Application Fee: |
$200 |
|
Books and Materials: |
up to $500 |
|
Medical insurance
|
$490
(waived if student provides
proof in English of portable
high-quality insurance for duration of studies) |
|
Admissions Requirements: |
 |
This program is for
international students that hold a university degree and no work
experience, OR minimum of 2 years of university and 1 to 2 years
of work experience, OR no university degree and very extensive
work experience in the marketing field.
|
 |
University
transcripts (in English) |
 |
Résumé or curriculum
vitae |
 |
Essay: 200 words
describing: 1) college coursework, 2) work experience, and 3)
interest in the program |
 |
Recommendation
letter from employer or professor |
 |
English language
proficiency:
TOEFL
(preferred) - paper 550, computer 213, iBT 79 TOEIC - 760
IELTS - 6.0
Cambridge Advanced or Proficiency
Exams - Pass |
|
|
Duration: |
One quarter (10 weeks+1 week
for final presentation) |
|
Hours of instruction: |
18-25 hours per week |
Days: Monday - Friday
Time: Mix of daytime
and evening classes
Location: Most
classes are held on the La Jolla campus. Access to a car is required, as
some courses may be held at our Sorrento Mesa location (about 10 minutes
by car). |
|
Dates: |
2008
Jan 4 – Mar 21
Mar 26 – Jun 13
Jun 18 – Sep 5
Sep 10 – Nov 28 |
2009
Jan 5 – Mar 20, 2009
|
|
Housing: |
click here |
|
Other Fees: |
click here |
|
Day and evening classes in:
 |
Applied Market Research |
 |
Customer Service Management |
 |
Web & New Media Marketing
Techniques |
 |
Brand Strategies |
 |
Global Marketing |
 |
Guest speakers and/or a visit to
a local company to learn about specific techniques applied by
marketers |
 |
Completion of a
directed marketing project with final project drawing on
curriculum and experiences |
Participation in events of marketing
associations such as:
 |
American Marketing Association
(AMA) |
 |
Public Relations Society of
America (PRSA) |
 |
High-Tech Marketing Alliance (HTMA) |
 |
San Diego Ad Club |
 |
Direct Marketing Association |
 |
Completion of a directed
marketing project with final presentation drawing on curriculum
and experiences |
|
|