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Integrated
marketing communications is designed for anyone interested in
developing, managing, planning, or practicing intelligent, effective
organization and consumer communications. The M.B.A. in integrated
marketing communications blends the expertise of mass communications
analysis and applications with the strength of business and financial
management; is the response of business and marketing communications to
rapid worldwide changes in markets, demands, technology, and consumer
power; and is a new way of planning and managing the business of
marketing communications and its components, including advertising,
public relations, sales management, direct marketing, sponsorships,
events, and cross-promotions.
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